An active member of The Cannabis Alliance since 2017, Lammers spearheaded the Sustainability Committee in 2018, and through collaborative efforts, championed crucial industry rule changes aimed at reducing plastic waste including eliminating infused-beverage dosing caps and reducing bag thickness requirements by fifty percent resulting in over 200 tons of plastic use reduction.

Lammers is the chief financial officer for The Cannabis Alliance and general manager for 420 Wholesale Pack. Before entering the cannabis industry, Lammers was president of Jurgen Industries for two decades.

In addition to serving as board vice president, Jessica Pichardo also co-chairs the Equity and Justice Committee.

Pichardo entered the cannabis space in 2013 and is the founder of Canna Luz, a consulting and education company and resource fueled to create a more equitable cannabis industry.

Matthew Friedlander is currently serves as Board Treasurer, and as previously served as an adjunct board member. As owner and Chief Executive Officer of Skagit Organics, a Washington cannabis brand dedicated to serving the medical cannabis community, Friedlander is committed to bringing about positive change in this area as an advocate for the needs and desires of the patients.

Shawn DeNae Wagenseller is the co-founder of Washington Bud Company and a founding member of The Cannabis Alliance and proudly serves as secretary on the executive board.

Shawn DeNae has dedicated her advocacy and service to the industry by serving on various boards including Sun and Craft Growers Association, Craft Cannabis Coalition, Marijuana Women’s Business Association, Cannabis Farmer’s Council, and Cannabis Defense Coalition. Her “Living the Dream” column for Marijuana Venture and speaking engagements keeps Shawn focused on the ever-changing cannabis landscape.

Kim Davis is a freelance marketing professional. Born into a military family and later becoming a military spouse, her life’s journey has been shaped by a unique blend of experiences that have not only given her a global perspective but also an ability to connect with people from all walks of life.

Kim is committed to community involvement and volunteering, and is passionate about educating others about cannabis, its benefits, and the evolving legal landscape surrounding it. Kim currently serves as co-chair of the Education and Outreach Committee.

She has a B.S. in International Business and Marketing from the University of North Carolina at Greensboro, and earned a M.B.A. from East Carolina University.

Dei'Marlon "D" Scisney is a data engineer and AI strategist specializing in impact analytics, data systems, and business intelligence for the cannabis industry. As an Adjunct Board Member of The Cannabis Alliance, he supports the Equity & Social Justice Committee by developing data frameworks that track funding distribution, licensing trends, and reinvestment in BIPOC-owned cannabis businesses.

Through CRM development, logistics optimization, and advanced data tracking, Dei'Marlon helps cannabis businesses streamline operations, enhance compliance, and measure social impact. His expertise in AI-driven analytics and predictive modeling ensures equity efforts are measurable, transparent, and actionable. At the intersection of data, policy, and social justice, he is committed to leveraging technology to drive sustainable success and equitable growth in the cannabis industry.

Ryan Moses is a Producer at Parker, Smith and Feek, providing benefit plan design and consulting services for small to mid-sized employers in a wide range of industries.

Ryan works with our account service teams to develop responsive insurance programs that address the special needs of a diverse group of clients, with a focus on cannabis, manufacturing, and hospitality organizations.

Ryan has expertise in a variety of health benefit areas, including employee benefit strategies, health promotion and wellness, employee education, and communication. Ryan is adept in developing comprehensive employee benefits plans that are advantageous to both the organization and its employees.

He received his B.A. in communications from Washington State University.

Oscar Velasco-Schmitz is an entrepreneur with a diverse background in the technology, cannabis, and hospitality industries. In 2011, he co-founded Dockside Co-op, a certified medical cannabis access point, and since 2014, he has co-launched multiple state-licensed cannabis retail stores under the design/architectural award-winning Dockside Cannabis. Additionally, Velasco-Schmitz works as a consultant and advisor for institutional and private clients across industries and markets in the U.S., Latin America, Canada, EMEA, and Oceania.

Oscar is a founding board member of the Coalition for Cannabis Standards and Ethics (CCSE), a co-founder of The Cannabis Alliance, and a founding member of the National Cannabis Industry Association (NCIA).

Oscar holds a B.A. in linguistics and education from the University of California.

Shannon Vetto is the CEO of the Green Shift Consulting group, specializing in guiding cannabis companies through complex regulatory and economic challenges. As CEO of a two-state cannabis retail company, she facilitated both application-led license procurement and M&A activity for this company over a 5-year stint while also operating five stores in WA through COVID.  With a background in global finance, Shannon has over 26 years of experience, including roles at PricewaterhouseCoopers and Russell Investments, where she expanded their international business and played a key role in a $2.7 billion sale to the London Stock Exchange. Transitioning to the cannabis industry in 2015, Shannon has since contributed to significant projects, such as Tilray's medical marijuana expansion in Asia and the development of Shield Compliance, a cannabis banking compliance solutions firm. She is a strong advocate for cannabis legalization, social justice, and women's empowerment in the industry, and serves on the board of the Cannabis Alliance in Washington State as an adjunct Board member.

Norman Ives is a wholesale insurance broker specializing in custom insurance products and risk management for the cannabis, hemp and nutraceutical industries. He currently serves as a Cannabis Practice Leader at NutraRisk a division of AmWins and serves as a member of the Board of Directors for the Cannabis Alliance.

As a founding member of the Marijuana Business Association (MJBA), Norman is a pioneer and subject matter expert in the nascent cannabis sector. He is often quoted in industry press and is a frequent panelist and speaker about the cannabis and natural products industries and its emerging insurance exposures and needs.

Ray Carveth is the visionary owner of Purple Ink Solutions, a company dedicated to empowering individuals and organizations to shape their futures with purpose and clarity. For the past eight years, Carveth has advised The Cannabis Alliance, guiding the organization in innovative ways to activate our members and volunteers and enhance our operational efficiency. This strategic approach enables board members to concentrate on critical areas such as policy development, liability reduction, establishing a sustainable Board of Directors, and mentoring and development systems. By focusing the organization’s efforts, Carveth ensures that The Cannabis Alliance remains viable and financially sustainable for the long term. Carveth’s guiding principle: “It is amazing what nonprofits can accomplish when they are focused on having impact.”

Dr. Schreiber is widely recognized as an expert in Pacific Northwest agriculture and has written extensively on the subject including a book about agriculture. He is also the Executive Director of the Washington Blueberry Commission, Washington Asparagus Commission and Washington State Commission on Pesticide Registration. He conducts approximately 35 research projects on microbial products annually. Dr. Schreiber has a Ph.D. in entomology and pesticide toxicology from University of Missouri and has worked as an analyst for the Environmental Protection Agency and on a faculty at Washington State University.

With nearly 40 years of lobbying and public policy experience at the federal, state, and local government level, Al’s network of relationships and knowledge base on issues is unprecedented. Al’s career is best defined by his 21 successful years as the Senior Political Strategist, Corporate Leader, and Lead Lobbyist for the Boeing Company. Prior to working for Boeing, Al served as the Senior Representative for Government Relations of Blue Cross of Washington and Alaska, the Director of Intergovernmental Relations for the City of Seattle, the Program Development Director for the National Indian Activities Association and a Research Analyst for the Washington State House of Representatives.